Eden Stell has released several albums, and have performed all over the world. A new album celebrating their 25th anniversary was needed.
Large black and white photography is used with a mixture of resolute close-ups and wide shots. Strong contrast is used with dark blacks and bright whites resulting in an impactful photograph with a sophisticated and bold look. Juxtaposed with the playful colours and triangles, the disparity creates a unique look/brand.
The main colours are blue, green and orange. Each colour has four different shades to create depth and contrast in the patterns used throughout the branding.
These colours are used to help blend the main colours together where the triangles are arranged in a way that the main colour bleeds into one another.
The triangles can either be organised and structured, such as the inside of the CD case, or more haphazard and abstract to create visual tension such as the back of the CD Packaging
The CD case is simple on the outside with bold photography, while the inside contains a triangular pattern. The CD Net was created with tabs which would be glued and attached on the opposite side to the pattern. The pattern on the front of the tab ensures it remains inconspicuous. If left white they would be clearly visible and ruin the pattern inside.
The anniversary booklet contains a bit of background to the pair and some information about their inspiration. The cover and back were printed on 350gsm card to give a more premium feel and the inside pages printed on lighter 120gsm paper to help keep the booklet lay flat on a table and in the CD packaging itself.
The front of the holder is folded over on the reverse, making the holder twice as thick, and allows for insert cuts for the ticket to be inserted.
Bleed marks, showing where to cut
The triangle is folded over and inserts through a slot at the front of the ticket holder to hold it together and so it lies flat.